* All times are in EST (until we get fancy and incorporate a way to convert times)
UX is about finding an elegant solution for people's problems.
We tell our clients how to do research, validate ideas, and iterate on the product. How often do we do that ourselves? In this talk I'll share how we used UX design to design our business and give you a preview of my upcoming book "From Idea to Revenue in 180 days - How to build a human-centered business."